Your business needs to become a disruptor

Your business needs to become a disruptor


By Louise Taute, Comstor Director at Westcon-Comstor Southern Africa


In the current market of digital technologies, disruption isn’t disruptive, it has become the norm, and customers are embracing change faster than ever before. According to a recent report from Forrester Research, 2016 is the year that will showcase which businesses are going to survive the disruption by digital processes.


According to Forrester those that won’t survive are those that will cling to their legacy business practices, respond poorly to market threats and as a result, start seeing a dangerous gap form between themselves and their customers.


The businesses that have already embraced digital are free of the traditional ways of doing business as well as legacy cultures or the need to feed quarterly results. They are free to thrive in what Forrester calls the “age of the customer” and find new ways to personalise products and services for customers. They can find new ways to please customers, harness the power of technology and do business.


Leading businesses will accept this and will showcase their “powerful points of differentiation” to ensure growth in 2016. A point of differentiation for many businesses is the kinds of digital technologies that they choose to invest in, because not all are created equal. If you choose to move toward digital, do yourself a favour and speak to us about Cisco’s solutions. You won’t be disappointed and you definitely won’t be one of the “laggards” of 2016.


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